Category Archives: Marketing Basics

A Make Money Home Based Business – Tell Me All About It

A Make Money Home Based Business – Tell Me All About It

Blog Editor Note: Read this article and then check out iPas2. It makes running an Internet business much easier and increases your chances of success significantly.

Summary:
If you want to make money, home based business on the internet is a low cost and effective way to do it.

Keywords:
make money home based business, free home based Internet business, Internet based business

If you want to make money, home based business is the way to go. Having your own business operating out of your home is an inexpensive, almost free, way to generate a monthly income and have relative freedom from the 9 to 5 grind. As you own boss, you set your own hours and break times and still make money. Home based business ideas are many so you can literally choose anything that suits your interest and expertise and still make money. Home based business has a lot of positives.

The growth of the Internet has led to an explosion of home based Internet businesses using affiliate marketing as a way to make money. Home based business built on affiliate marketing means that you set up a website and redirect the traffic to an affiliate that pays you each time a customer makes a purchase by clicking through your website. This is an example of a free home based Internet business because it doesn’t cost anything to sign up with other businesses as one of their affiliates.

However, there is a lot more to just setting up a website to make money. Home based businesses operating on the Internet cannot just expect the sites to make money without some extra work. The cost of an Internet based business is not quite free, because you do have to pay for the domain name and the web hosting, but when you compare it to the cost of setting up a bricks and mortar business, then you might consider it almost a free home based Internet business.

In order to make money through affiliate marketing you do have to become knowledgeable about how it works. Choosing onine merchants that people want to buy from will help you make money. Home based business owners with small internet businesses can get the information they need about operating a free home based Internet business by reading all the available information on affiliate marketing. The main thing is to choose a merchant that sells products consumers want.

To make money, home based business owners need to search the Internet to find the online merchants that rank highly in the search engines. Study the websites that have links to affiliates and find out how you can take advantage of a free home based Internet business. Think about what is hot in the market right now and set about finding merchants that offer quality products like these. Once you do this and have your website up and running, you will be well on your way. You do have to keep working at least a few hours each day to make money. Home based business using the Internet also means you have to be constantly on the lookout for new products and ideas.

If you want to make money, home based business on the internet is a low cost and effective way to do it.

Believe You Can by Ford

“Whether you think you can, or that you can’t, you are usually right.” Henry Ford

Start thinking you can today!

Arnold and Dennis


Get more website traffic now!



Soft Marketing Strategies

Soft Marketing Strategies

Summary:
Whether you are marketing on-line or off-line, your potential customers are scared, scarred, and skeptical. Consumers, today, are quite resistant to sales messages.

Keywords:
soft, marketing strategies, on-line, off-line, marketing

Whether you are marketing on-line or off-line, your potential customers are scared, scarred, and skeptical. Consumers, today, are quite resistant to sales messages.

In the mid 70’s, a store could run a “10% off” sale and people would flock in. Then the big stores got into the discounting mentality. Now it is common to see “70% off” sales – especially in jewelry. The consumer is not too long a fool. These promotions do not produce the wanted response anymore.

Repeated, high powered sales events create a downward spiral. Eventually you cannot offer a big enough “deal” to get the public excited. The big three car makers played this game for three years. By January 2006 they found themselves in deep financial trouble. They had borrowed customers from the future by offering a bigger, better sale every couple months. It is a deep grave from which to crawl out.

Successful businesses, now and in the future, will be practicing what I call “soft marketing”. To make sales today, marketing efforts have to come in under the consumer’s sales-pitch radar.

Many of the big companies have known this for some time because of their on-going marketing analysis. You can take advantage of their research for free.

Look at Coca-Cola for example.

Coke was famous for their flashy, high-powered TV ads. Today you seldom see such ads. Have they cut back on their marketing expenditure? No. In fact, they are now spending more using soft marketing techniques. Most people do not even realize they are being advertised to. That is the beauty and power of soft marketing.

Here are two ways Coke is using a soft marketing approach to build profits and market share.

1. You may have seen Coke products displayed on TV shows and movies. “American Idol” is a popular TV show, with about 35 million viewers. The three judges are a big part of the success of the show. In front of each judge is a tall Coke cup. These characters, in effect, are recommending Coke to their viewers. Coke pays a lot of money for this and sells a lot of product based on this endorsement type advertising.

2. Coke brings new loyal customers in the “back door” using nostalgia products. Coke collectibles are a huge market today. And once caught up in the hobby of Coke collectibles, a person, and the whole family, become avid Coke drinkers. And Coke is being advertised to everyone who enters that home.

Coke’s soft marketing techniques have made them almost bullet-proof in the soft drink market. They have built an image of being the most popular soda. Since it is human nature to want to be on the winning team, swarms of new customers are joining the group every day.

Here are three powerful soft marketing tactics you can start using today.

1. Become known as an expert. Credibility and trust are the two most important ways to succeed in any business. Write and submit articles and press releases. If you cannot write, hire someone to do it for you. There are several good writing service web sites on the internet. They are very cheap. Also, you should join a “Private Label Rights” content site. They provide already written articles that you can put your name on as your own. This is pure gold for on-line or off-line marketing.

If you have a business on Main Street, your local newspaper should be your best friend. Do whatever you can to develop a relationship with them. You may or may not be able to get your news articles and releases printed for free, but even buying the space will return big dividends.

2. Give away a free report on the topic of your product or service. Your local newspaper will probably give you some free editorial space in the beginning if the report is of interest and free to their subscribers. A real life example is a realtor in this area that offers a free report – “10 Ways To Get Top Dollar For Your Home”. It reveals what is valuable, and what is not, when getting your home ready for sale. With this he becomes the expert in the consumer’s mind and a person who cares about them.

You can get a book or report written for you for a few hundred dollars by the same on-line companies that ghost-write articles and press releases or from your “Private Label Rights” membership site. This realtor has been using the same report for over ten years now. It is estimated this report has generated about $1.6 million in profits.

3. Partner with related, non-competing businesses. One dry cleaning operation partnered with clothing stores in the community. The store, when selling a garment, would give a gift certificate to the customer. The gift certificate was good for a free first-time cleaning and pressing of that new garment.

The customer thought the store was paying for the dry cleaning. The fact is the dry cleaner was giving the service for free. The customer saw the store as being a “hero” and the store saw the dry cleaner as being a “hero”. Both stores gained a load of new and repeat customers.

Use these soft marketing strategies or think up your own to fit your product or service. Have some brainstorming sessions with other energetic, savvy business people, like you. The resulting ideas will amaze you, and your traffic and profits will increase as if by magic.

Believe You Can by Ford

“Whether you think you can, or that you can’t, you are usually right.” Henry Ford

Start thinking you can today!

Arnold and Dennis


Get more website traffic now!



Continuously Moving Your Marketing Forward

Continuously Moving Your Marketing Forward

Summary:
If you want to achieve true small business growth, you need to continuously move your marketing forward. This article reveals four simple ideas to keep your marketing constantly moving forward.

Keywords:
small business marketing, marketing tips, marketing ideas, marketing strategy

Marketing is an ongoing journey for your business.

That might seem like an obvious statement, but the actions of many small business owners might indicate otherwise. For many you build a web site, or create a brochure, or go to a few networking events and then you wait for results to happen. Effective marketing rarely works like that.

It takes regular and consistent effort to keep your pipeline full of good high-quality leads that you can work on converting into paying clients. It doesn’t have to be an all-consuming effort, but it does take consistent effort.

Here are four ideas for continuously moving your marketing forward:

Study up on marketing. There is no shortage of resources out there including books, audio programs, tele-classes, courses, etc. Look for the ones that offer proven, hands-on strategies and tactics, not get-rich-quick schemes.

Form or join a “think tank” or “mastermind group.” Find a group of people who will care just as much about your success as you do (and that you’ll care about their success). This isn’t just a group of friends who will tell you what you want to hear, but a group that will hold you accountable and support you.

Attend talks and workshops regularly. If you go an participate fully, you’ll often get just a much from the other participants as you will from the talk itself. Brainstorm with those you meet and find out what’s working for them in their business.

Get hands-on assistance. Working with a marketing coach or consultant who can help you focus, set goals, prioritize, create action plans, and help hold you accountable could be one of the best investments you make in your business.

Support from outside resources like these can help you shift your mindset and make marketing the ongoing journey it needs to be.

Believe You Can by Ford

“Whether you think you can, or that you can’t, you are usually right.” Henry Ford

Start thinking you can today!

Arnold and Dennis


Get more website traffic now!



Free Keyword Marketing Research Tools

Free Keyword Marketing Research Tools

Summary:
One of the toughest decisions that internet marketers must make when writing articles and website content is what keywords they should optimize the site for. This is not a simple question to answer. When you are trying to get a high search engine ranking for a specific keyword, your keyword relevance is critical. This article discusses some free keyword marketing research tolls to make this task simpler.

The first step in choosing the right keywords is to brainstorm. …

Keywords:
Network marketing recruiting, MLM recruiting, Internet business, internet marketing, online business

One of the toughest decisions that internet marketers must make when writing articles and website content is what keywords they should optimize the site for. This is not a simple question to answer. When you are trying to get a high search engine ranking for a specific keyword, your keyword relevance is critical. This article discusses some free keyword marketing research tolls to make this task simpler.

The first step in choosing the right keywords is to brainstorm. Most of the time this can be done in a few minutes.

If you choose keywords that millions of others are using to promote their websites, your chances of getting a high page ranking are slim to none. Even if there are just a few thousand, you may have challenges if there are only a couple of dozen people using that keyword in their search. What you need are the keywords with least supply from other websites and high demand from search engine users.

For a while, http://inventory.overture.com was a popular free keyword marketing research tool. This tool, however, may no longer be available form Yahoo.

1 . http://www.pixelfast.com/overture/

This overture based tool appears to still be working. It will give the same results as inventory.overture.com. Simply type your keyword phrase in the box on the top left corner and click GO.

2. http://www.vretoolbar.com/keywords/

This tool also uses the Overture database. Just type your keyword phrase in the search box, and click on Suggest. If you get an error message, keep clicking on Suggest until the results display.

3. http://www.domaincountry.com/

This tool is a useful free keyword marketing research tool that gives two different database results for your key phrases. There is no search button so you will need to press ENTER to conduct the search.

4. Niche Taxi

Niche taxi works well as a free keyword marketing research tool. Just enter your keyword phrase in the search box and click OK. Check the box below the search box that says, “I Agree to the http://nichetaxi.com Terms & Conditions” Niche Taxi will then give you a list of results.

5. Nichebotclassic

Enter the keyword phrase into the search box and click search. This free keyword marketing research tool gives ten results with numbers saying how many searches were made during the last month. You can then click on on the words to drill down into the niche.

6. Google Adwords Keyword Research Tool

This is the research tool Google has put together. Look for higher search volume for your main keyword and then smaller search volume for your niche keywords within those phrases.

These free keyword marketing research tools will help you find the bottom feeding keywords you need to optimize your articles and website.

Believe You Can by Ford

“Whether you think you can, or that you can’t, you are usually right.” Henry Ford

Start thinking you can today!

Arnold and Dennis


Get more website traffic now!



Reasons To Use Social Networks For Internet Marketing

Reasons To Use Social Networks For Internet Marketing

Summary:
People who are involved in e-commerce understand how marketing can be very expensive. In order to have sales, marketing your products or services to people who are in need of them is vital. Social networks present a viable internet marketing alternative or supplement. Here are 3 reasons why you should integrate social networks into your marketing plan online.

Social networking websites are known to attract a lot of people. It has been said that the top 10 Social Networking…

Keywords:
seo, search engine optimization, search engine optimization, seo tips, internet marketing

People who are involved in e-commerce understand how marketing can be very expensive. In order to have sales, marketing your products or services to people who are in need of them is vital. Social networks present a viable internet marketing alternative or supplement. Here are 3 reasons why you should integrate social networks into your marketing plan online.

Social networking websites are known to attract a lot of people. It has been said that the top 10 Social Networking websites receive about 45 percent of the total number of active internet users. This really is a proof of how powerful these websites can be.

One very good example of a prominent and extremely prolific social network is MySpace. Websites such as MySpace give access to people of various interests. For social networking website owners, the main benefit comes from the content that social network users produce and lodge in their site. The following are the three benefits to business owners and internet marketers.

Number 1: They give you a large market to sell to

If you are apprehensive about integrating social networking in your overall marketing plan, recall what the Fox Interactive President said during the Web 2.0 Summit. He noted that MySpace has managed to acquire acquiring a user base whose number is equivalent to the population of Buffalo. Imagine how large this is. This represents millions of users from around the world that you can sell and market to.

Using social networks for marketing purposes is very good strategy. Millions of users are attracted to these networks. Entice these visitors to visit your website and you’ve got it made. Getting this many visitors through other marketing means can really cost a lot, but if you use social networks you can get it for free.

Social networks like MySpace open the gates for e-commerce businessmen; these sites provide you a place where you can market your products.

Number 2: They make targeted marketing easier

Social networks consist of several sub-networks to which one can gain access. These sub-networks have pre-filtered members and users so a business owner can easily pick and choose groups which he is targeting or whose members may be interested in what he has to offer.

It is amazing how deep a social network can go. It is truly a very fertile ground for ones targeted internet marketing efforts. All you’ll have to do is browse over the groups and find people who may be interested in your products and services.

Number 3: They have enormous potential for boosting site traffic and sales

Though some webmasters still consider social networks as a fad meant only for teenagers, most businessmen have realized the social networks’ potential for boosting site traffic and sales. Online and real-world entrepreneurs alike are flocking to social networks. Affiliate marketers are not to be outwitted, and they have begun promoting the products of their affiliate partners in social networking sites. Fad or not, creative and strategic use of social networks can really boost a business’ earnings.

— Just Remember —

Given the wonderful opportunity that social networking sites offer, one can easily get carried away in his marketing campaign. You must remember, however, that as with any marketing method, tact, subtlety and strategy are all required. This is especially true for social networking sites since they are truly not for marketing purposes. Thus, you must never be too obvious about your efforts to sell. You should always couch your marketing pitch in a manner both personal and engaging.

Believe You Can by Ford

“Whether you think you can, or that you can’t, you are usually right.” Henry Ford

Start thinking you can today!

Arnold and Dennis


Get more website traffic now!



Powerful Tactics That Motivate Customers To Buy

Powerful Tactics That Motivate Customers To Buy

Summary:
It’s difficult to reach your business goals if you don’t have the right materials and/or the information to help your business reach the success it’s capable of. These 3 insights will help you generate the business you’ve always dreamed of.

Keywords:
motivators, customer buying, selling

Wooing customers is a little bit like dating. No, you can’t present the engagement ring on your first date! There’s a two-way relationship that grows one step at a time before it leads to the church doors. You can’t rush it… you can’t skip it… if you’re looking for the satisfaction of a life-long commitment.

Getting to know your date, or getting to know your customer takes a little time and effort. The personality, likes and dislikes of each date are different, but customers share some commonalities that you, the marketer, can grab onto. Give them what they want, and they’ll become the loyal, life-time customers that make your business prosper.

1. Forget About Selling… Put The Emphasis On Buying
People like to think that all of their buying decisions were reached due to their own great ideas and skillful shopping. Hey, no one is fond of a pushy salesman. A salesman who “HELPS” them discover the best buy for their buck on the other hand, is a hero.

Really, when a person walks into your place of business, they are most likely thinking of making a purchase before they get there. You don’t have to persuade them to buy. You can take it easy, and simply help them decide what the best purchase is.

Keep your focus on the customer and his needs. Think… what benefits would he be most interested in? What is the price range he can afford? Basically, keep in mind that you are there to serve his needs, not persuade him. Ah, the pressure’s off!

2. Make Purchasing A “Sure Bet”
Buying is a “risky” business. The higher the price tag reads, the higher the risks are! Yep, a customer is just looking for a product that satisfies the needs he purchased it for. The question they ask themselves is… “Is it worth it?”

Hey, it’s a legitimate question. The world is full of scams where you spend your hard earned cash and end up with trash that doesn’t last and that you can’t get serviced. A few tough lessons, leave customers wary about off-the-cuff purchases. They want something they can trust.

A money back guarantee alleviates a great amount of concern in the mind of the consumer. There’s peace in knowing that if the product doesn’t live up to its claims, they aren’t stuck footing the bill for a piece of junk.

Customer testimonials also clearly tell “would be” buyers that you really do deliver customer satisfaction. No one can say it better than a satisfied customer, but don’t carelessly use testimonials. You need a method to your madness. Pick clear and specific testimonials to use, and include as much about the customer as you possible can to lend credence to his testimony.

3. Let Them Know That It’s As Quick and Easy As 1, 2, 3
Simplify… ah, it makes life so much easier. Yeah, your harried customers are busy and tired. They don’t want to mess around. Most of the time, they just want to make the purchase and head home. Convenience stores testify to the fact that quick and easy often overrides a better price!

Make the buying process as simple as you possibly can. Remember that not everyone prefers the same method. The more options you have available, the more customers you will please.

When you’re planning your marketing campaign, don’t forget to point out the quick, fast, and easy benefits of your product. Remember that value isn’t everything.

It’s pretty easy to charm your customers when you know what they like! Keep these 3 tactics in mind as you go about the daunting task of growing your business and expanding your customer list… and watch your profits go through the roof.

Believe You Can by Ford

“Whether you think you can, or that you can’t, you are usually right.” Henry Ford

Start thinking you can today!

Arnold and Dennis


Get more website traffic now!



Strategic Tips For Making Money Online More Quickly

Strategic Tips For Making Money Online More Quickly

Summary: If it seems that everybody is making boatloads of money online and you’re missing out, fear not.

There’s plenty of time left for you, and the greatest part about it that it’s not very difficult.

Strategic Tip #1: Plan to work hard.

I know, this goes against everything you hear but deep down you know that nothing worthwhile is easy right?

You also know that getting anything done quickly just takes more work.

Keywords:
make money online, internet marketing, resale rights, private label resale rights

Article Body:
If it seems that everybody is making boatloads of money online and you’re missing out, fear not.

There’s plenty of time left for you, and the greatest part about it that it’s not very difficult.

Strategic Tip #1: Plan to work hard.

I know, this goes against everything you hear but deep down you know that nothing worthwhile is easy right?

You also know that getting anything done quickly just takes more work.

Even cleaning out the garage, yeah you could take your time and get it done over a weeks time, or else you could work your butt off and have it finished and be sitting right back down on the couch watching your favorite reruns.

To get things done quicker you just have to put in the extra hard work, but when the checks start rolling in, all your work will be worthwhile.

By the way, if you do things right, one of the beautiful things about the internet is that the work you do today will pay off for months and hopefully years after.

Just like that clean garage you’ll have.

Strategic tip #2: Find one good teacher.

Let me just emphasize “one”. Bouncing around from teacher to teacher, product to product is THE biggest mistake that new hopeful internet marketers make.

However, find a mentor/teacher that’s reputable. You can go to the different marketing forums and ask around, and you’ll get some honest answers. Just beware of anyone trying to sell themselves. The great teachers don’t have to do this in forums.

Once you find them, stick to their strategies and you’ll be way better off than most people who are still playing the bouncy game.

Some marketers I recommend you follow are:

Jimmy D. Brown
Jim Edwards
John Vallaries
Yanik Silver
John Reese

But just pick one, and stick with them.

Strategic Tip #3: Research and target a hungry niche that’s got as little competition as possible.

I’m not going to say a whole lot about this. Its very basic but not quite easy. Everything will have some competition, which is good. This means there’s money to be made.

But best thing I can tell you is to find a hungry crowd, and feed it. A great place to start your research is Ebay. Also, magazine stands, http://Amazon.com, Froogle. You get the picture.

Also Google the phrase: “Finding a Niche Market”. You’ll be reading for days.

Some examples would be:

· Pets (dogs, cats, birds, fish, etc.)
· Finance (credit card debt, mortgage guide)
· Computers (buyers guides, games, software)
· And a lot of success is found in the Health Niche (weight loss, cellulite, diabetes, quit smoking, etc.)

Strategic Tip #4: Pick the low hanging fruit.

What does that mean. That means go for the easiest stuff first.

Here’s what happens. You find a teacher who claims to be a guru. Not knowing since you’re just starting out that they don’t have much more of a clue than you do, they tell you to pick your favorite hobby, write an eBook on it, create a website with a “killer sales page”, and you’ll make a million bucks before you can say B.S.

Now tell me this, how long is it going to take you to write an eBook. Most people don’t know how to write to save themselves, or some do, but are so intimidated by the thought that they never even start, and that ends their online career before it’s ever gotten started.

Or lets say that you did manage to choke out an eBook. Now you have to design the website, and then and here’s the hard part…. you have to write that “killer sales page”. Neither of which is anything close to easy if you’ve never done it.

Yes, you can slap together a website fairly quickly these days, that’s true, but the sales page is where the trouble begins. It takes years to develop that skill just to get to be mediocre.

So where is the low hanging fruit then?

Well, there are a couple choices. The first and probably best choice is affiliate programs.

Listen; nearly every good niche you can think of has an eBook written on the subject somewhere, the best place in which to look is Clickbank. There are thousands of products there, which usually offer a nice commission, sometimes up to 75%, that are just looking for someone to sell for them.

Now here’s the kicker. These products all already have a nice sales page written and all that you have to do is drive traffic to the sales page, they close the sale, and BAM! You get paid. Very simple. Not as easy as it seems, but very simple.

That’s your low hanging fruit.

Strategic Tip # 4 1/2. Resale Rights =Low Hanging Fruit with 100% Commission.

I would be doing you a disservice if I didn’t mention Resale Rights.

What are Resale Rights Products. This is where you simply buy the rights to sale a product that’s already created, and usually includes a sales page (I wouldn’t recommend buying one that doesn’t if you’re just beginning) You then keep all the profits.

These days Resale Rights membership sites are popping up all over the place. This is where you pay a small monthly fee, and get new products created for you every single month.

The great thing about this is that most of the time they do the research and create the products about topics that are in high demand.

Sometimes you can even do as you please with the finished product, chopping it up or adding to it to make it more your own style, and to ensure there is nothing duplicated out there.

These are called Private Label Resale Rights.

You can use this material for blogging, creating a newsletter, content website, or any number of things.

The downfall is finding quality products but they are definitely out there, it just takes time and effort to search them out.

So, there you have it in a nutshell. Following these tips should put you closer to making money online a little more quickly.

Believe You Can by Ford

“Whether you think you can, or that you can’t, you are usually right.” Henry Ford

Start thinking you can today!

Arnold and Dennis


Get more website traffic now!



Sure-Fire Methods Proven To Convert More Customers

Sure-Fire Methods Proven To Convert More Customers

Summary:
If you’re a marketer your number one concern is customers. You’ve probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty.

Keywords:
convert customers, increase sales

If you’re a marketer your number one concern is customers. You’ve probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty. But the tough question is, “How do I convert prospects into customers?”

There are a lot of people out there who see your ads, think about them, and maybe even say, “I ought to…” They’re just waiting to be convinced to do something about it. There is something you can do to get them moving!

1. Improve Your Offer
No on can pass up the deal that’s “too good to resist.” Think about it… how often do your customers want your product, but just want something else a little more? That leaves you with a long list of “almost sales” that have the potential to be converted into real sales and profit. Sweeten the deal. Make the offer so good they can’t resist it.

Now, I’m in no way suggesting that you drop your prices to sweeten the deal. You can just as easily load it up with bonuses to increase the perceived value without cutting away at your profit. Bonuses motivate sales, maybe even more than cut prices.

Don’t let them lollygag. Yeah, get them into the store pronto with a deadline. They may have to put a competitors purchase on hold to get your deal, but hey… what’s wrong with that?

2. Follow Up
How would you like to increase your sales by more than 50 percent? Yeah, it sounds good! There’s really a very simple tactic that you can implement… follow ups.

Chances are, prospective customers aren’t going to buy your product the first time they see or hear about it. Maybe it’ll be the third or fourth, but they have to hear from you that third or fourth time before they actually become a customer. Do you have a follow up system in place?

Simply contact the “almost customer” every month with a new offer, or give them more information about the product they are showing interest in. It doesn’t have to be an intricate process. Keeping the contact there goes a long way toward building trust… the key to finding life-long customers.

Internet Marketers experience a high number of customers who browse their site, then click away. You can’t follow up without some form of contact information. A great way to gather the info you need is to offer a free eBook or informative report that consumers will find of interest. Once they’ve given you the information to email them the product, you have what you need to keep in contact, and work on converting them into loyal customers.

Personalize as much as possible. If you can get the first name of your customer… great! Personalized messages have greater appeal than “addressed to occupant” messages.

Believe You Can by Ford

“Whether you think you can, or that you can’t, you are usually right.” Henry Ford

Start thinking you can today!

Arnold and Dennis


Get more website traffic now!



Ideas for Viral Marketing

Ideas for Viral Marketing

Here are six ideas to help you start your viral marketing campaign:

1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.

3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.

4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.

Now that you have read all of the above you should know that http://crazyinternetmarketing.com will provide you with all of the knowledge you require to start your online Internet business. But you also need to know that iPas2 will put you in an online Internet business instantly so that you do not have to build one. Everything is ready for you to start now!

Believe You Can by Ford

“Whether you think you can, or that you can’t, you are usually right.” Henry Ford

Start thinking you can today!

Arnold and Dennis


Get more website traffic now!



Guide To A Successful Career In Search Engine Marketing

Summary:
Introduction to SEM (Search Engine Marketing)

Search engines have become an integrated part of our lives. In today’s world, ‘being online’ is not an option. In US alone, around 7 billion searches are being made every month. Travel, finance, entertainment, education, health or ecommerce, search engines are being used to find information, products and services.

Search Engine Marketing or SEM is the process of marketing a website via search engines. SEM strategies primaril…

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online marketing, online marketing community, online marketing careers, seo, search engine community

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Introduction to SEM (Search Engine Marketing)

Search engines have become an integrated part of our lives. In today’s world, ‘being online’ is not an option. In US alone, around 7 billion searches are being made every month. Travel, finance, entertainment, education, health or ecommerce, search engines are being used to find information, products and services.

Search Engine Marketing or SEM is the process of marketing a website via search engines. SEM strategies primarily consist of Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising.

SEO is the process of improving natural or organic rankings on search engines. Search engines rank websites based on variety of parameters and each search engine has its own algorithm to rank different websites. However, one common and most important ranking parameter is a site’s credibility which is determined by the quality and quantity of other sites which link to it. PPC is a type of internet advertising in which the advertiser pays an agreed amount to a search engine for every click a visitor makes on the advertisement. It is also referred to as Cost Per Click (CPC), Paid Placement and Search Engine Advertising.

SEM Industry

According to a research by SEMPO, Search Engine Marketing industry was at $9.45 billion in North America in 2006. It is expected to be over $18 billion industry by the year 2011. The SEM industry grew significantly in 2006 as compared to 2005 when it was less than $6 billion in size. According to the same research, while SEO is the most popular form of SEM, it accounted for around 10% of the total spending. However, Paid Advertising accounted for over 85% of the total SEM spending in 2006.

Over the last few years, the importance and the acceptance of SEM has grown significantly. According to a survey by SEMPO, of all the respondents, more than 50% said that Senior Management at their companies are ‘very involved’ in their SEM program. Sales and Brand awareness were the two major objectives behind all SEM programs.

SEM Job Profiles

Growth in the SEM industry has created a strong demand for experienced and talented Search Engine Marketing professionals. This demand is expected to grow even faster in the coming years with lots of new opportunities for existing and budding Search Engine Marketers.

The SEM industry offers various kinds of job roles for its professionals. Given that the industry is still evolving, these job roles are also changing and new roles are being created with new initiatives. For instance, online PR (Public Relations) has gained significant growth over the last year and so is the need for PR writers and marketers.

An SEM professional may be employed for an in-house work or by an agency. For instance, ecommerce companies like eBay, Google, Yahoo hire SEM professionals for their own products and services promotion. However, agencies like iProspect hire people to serve their clients for various SEM assignments. One may also work as a freelancer. Since every activity of an SEM job can be done online, lots of freelancing opportunities exist for independent SEM professionals. Find below the list of some of the key job roles in the SEM industry. Please note that depending upon the size of the organization, some of the mentioned roles may be combined into a single role.

SEO (Search Engine Optimization)

• VP/Director, SEO
• SEO Manager
• SEO Team Lead
• SEO Executive (Link Building, Keyword Research etc)
• Content Writer and Editor
• Account Manager (for organizations who serve multiple clients)

PPC (Pay Per Click)

• Campaign Executive
• Campaign Manager
• Ad Writer or Copywriter
• Account Manager (as above)

Besides the above mentioned roles, organizations also hire technical professionals and graphic designers for building tools and technologies for effective SEM implementation and service.

SEM Salaries

Although there is no official data available on the salaries earned by SEM professionals, the annual salary for an SEM professional in US typically range between $30,000 for an SEM exeuctive to $250,000 for a VP level position depending upon the years of experience and the location. The salary offered for similar roles in India range between Rs 120,000 (approx $2500) to Rs 30,00,000 (approx $65000) per annum.

In-house professionals demand higher salaries than professions working in an SEM agency. The key reason behind this salary difference is that in-house professionals possess stronger domain knowledge compared to an agency professional and thus the role performed by an in-house professional is more critical.

Required Skill Sets

To be a successful SEM professional, one needs a variety of skill sets. Moreover, the skill sets requirement changes with time as per the changing needs of the dynamic SEM industry. Find below the details about the key skills required by an SEM professional.

General Skills

• Strong quantitative and analytical ability
• Excellent communication skills (particularly writing skills)
• Constant urge for learning (industry is dynamic and one needs to stay abreast of the best practices)

Technical Skills

• Sound understanding of Computers, Internet, Email and HTML skills

• SEO techniques – both “do’s and don’ts”

• PPC techniques including specific knowledge about programs such as Google Adwords, Yahoo Search Marketing and MSN Advertising

• Sound understanding of tools such as Word Tracker, Google Keyword Suggestion & Traffic Estimator, Google Toolbar, Google Analytics, HTML Editors and FTP Softwares

• Sound understanding of relevant programming and scripting languages such as PHP, ASP, XML and CSS (for technical positions)

Sales & Marketing Skills

• Ability to understand the customer and the market
• Customer Relationship Management
• Ability to think creatively & bring innovation to the marketing approach

Unlike the software industry where lots of options such as certification exams exist for one to assess his skills, the SEM industry offers limited avenues for skills assessment. Given the newness of the industry, it is justified. However, few options still exist for SEM skills assessment. Find below few such options:

SEM Certifications

• Google Advertising Professional Certification
• Yahoo Certified Ambassador

SEM Quizzes

• OM Careers SEM Quiz
• W3schools HTML Quiz

SEM Learning Resources

Success in Search Engine Marketing requires both learning and practice. The key element of learning in the SEM industry is to be abreast of latest best practices. Therefore, one needs to have a constant urge to learn in order to be a successful Search Engine Marketer. An SEM professional has numerous options to learn SEM concepts and best practices. However, it is critical that one chooses appropriate options for continuous learning. Find below a list of selected learning options.

Discussion Forums – Given the dynamic nature of the SEM industry, participation in discussion forums is considered the best approach to be abreast of latest happenings. Below is a list of some of the popular SEM discussion forums.

• SEO Chat
• Search Engine Watch
• Web Master World

Blogs – Blogs are another powerful source of continuous learning. Find below some of the blogs which publish valuable information about SEM concepts including latest revisions and trends.

• Google Adwords Blog
• Yahoo Search Marketing Blog
• Matt Cutts Blog
• SearchEngineLand

Articles and Tutorials – Some people do not want to go through a complete training or a course. However, they are interested in a crash course or a quick revision. Find below some of the popular SEM articles and tutorials written by SEM experts.

• SEMPO Learning Center
• Beginners Guide to SEO by SEOmoz
• Google Webmaster Guidelines

Online Trainings – A training or a course in SEM offers a structured way to learn SEM skills and provides a good start, especially for the beginners. However, one needs to be responsible for continual learning to be updated about latest trends. A self study based online training offers the convenience of learning from anywhere and the flexibility of learning anytime, compared to a classroom based training. Find below a list of some of the valuable online training programs in SEM.

• SEMPO Institute
• Adwords Learning Center
• Yahoo Search Marketing (click on ‘Find out How Sponsored Search Works.’)
• OM Careers SEM Game
• DMA Training Program

Classroom Trainings – Although classroom based training has some disadvantages over an online training program, the fixed schedule of the classroom training offers a more powerful structure (one’s learning does not depend on one’s mood) to ensure the learning it promises. Find below a list of some of the recognized classroom based trainings.

• SEOToolSet
• High Rankings Seminars
• Search Engine Workshops

Newsletters – Newsletters are a great way to keep oneself informed about the latest happenings in the SEM world. Find below some of the popular and valuable SEM newsletters.

• Search Engine Guide
• SearchDay
• ClickZ News

Professional Organizations – By being part of reputed SEM organizations like SEMPO , one can stay up to date about latest happenings in the SEM industry. Moreoever, such memberships offer exceptional opportunity to network with industry experts. Find below some of the reputed Search Engine Marketing professional organizations.

• SEMPO
• SEOPros

Conferences – Participation in SEM conferences is another great opportunity for training & development, directly from the industry experts. Find below some of the prestigious Search Engine Marketing conferences.

• Search Engine Strategies
• WebmasterWorld Pubcon
• ad:tech

SEM Interviews

Search Engine Marketing is both a Science and an Art. The selection process for SEM professionals may involve a single interview, multiple rounds of interviews or a combination of written test and an interview. A candidate is most likely to be tested on both general and technical skills, as mentioned above. Many organizations first conduct an aptitude test and then follow it up with a technical interview.

Please understand that it is possible that the person interviewing you may not know more than just few SEM buzzwords. The reason they are considering you for a position is that they need your expertise and that you may be the first one to bring that expertise. The company may not be fully convinced about the potential of SEM for them and you may be able to convince them through the interview process. It is critical that before you go for the interview, you study the website of your potential employer and the products/services offered by them.

Some of the questions commonly asked in an SEM interview are:

1. What are the advantages of SEO over PPC?
2. What is Web Analytics?
3. How do you optimize a dynamic web page?
4. What is black hat SEO?
5. List 5 important website elements for SEO.
6. Mention 3 popular PR, Directory and Article submission sites.
7. List 5 most common SEO incompatible issues found on most websites.
8. What are the most common ROI metrics in Search Engine Marketing?
9. What is a landing page?
10. How do you perform keyword research?

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